Business Developer

☆

Ghana, Greater Accra, Accra

Permanent / Regular

Sales

On site

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Why do we need you ?

We are seeking a bilingual, detail-oriented Business Developer to maximise commercial key accounts performance, in line with Company objectives and strategy, working as part of the sales team to drive product proposition to developers, main contractors, sub-contractors and specialist distributors to develop customer satisfaction and to facilitate specification vs order closure.

Key responsibilities:

Identify business growth and promotional platforms across the markets and liaise with relevant internal stakeholders to maximize opportunities arising from these platforms.
Assess market opportunities and drive new product introductions to meet customer requirements and achieve revenue targets.
Develop markets for both new and existing products to deliver sustainable revenue growth.
Analyze key growth drivers within respective markets and align the business to capitalize on opportunities, including projects versus route-to-market (RTM) channels, to achieve revenue targets.
Engage key regional stakeholders to position the business effectively for new business development opportunities.
Analyze current business performance and RTM effectiveness to identify gaps and recommend improvement initiatives across customers and product categories to maintain and grow market share.
Manage and strengthen key account relationships to enhance customer retention.
Identify and execute business development opportunities within key accounts to achieve revenue objectives.
Take accountability for customer relationships and revenue within the assigned territory.
Maximize market advantage through a strong focus on distributors, specialist distributors (SDs), contractors, merchants, end-user requirements, customer sales teams, and proactive customer relationship management within the sales territory.
Drive effective debt management within the area of responsibility.
Work across the supply chain (internal and external), engaging customers to promote and demonstrate system value.
Build sustainable customer relationships to maximize market advantage and long-term profitability.
Clearly articulate the company’s value proposition, demonstrate how the offering differentiates in the market, and provide technical expertise and advice on the advantages of the comprehensive product range.
Deliver training to the customer base, with a strong focus on customer sales teams, on existing products, new product launches, and value-added propositions (e.g., product handling and stock rotation).
Achieve local demand forecast targets.
Maintain accurate and timely management of call reports and CRM activities.
Implement and develop sustainable, profitable customer relationships while delivering key commercial KPIs (volume, mix, price, market penetration) and embedding the value proposition with both internal and external stakeholders.
Develop and execute route-to-market strategies for specialist distributors and sub-contractor customer groups.
Collaborate with the regional sales team to contribute to the development and execution of commercial strategies.
Support marketing initiatives and assist with the launch of new products to defined customer groups.
Deliver presentations to regional teams and customers as required, focusing on product and system performance.
Effectively manage CRM project leads across developers, specifiers, specialist distributors, main contractors, and sub-contractors to ensure successful conversion.

Is this job for you ?

Minimum requirements:

Diploma/Degree in Business/Sales/Strategy
Diploma/Degree in Civil Engineering would be advantageous
At least 2 years’ experience working in a business development role with proven track record of achieving sales targets
Previous experience in the construction industry would be an advantage
The ability to articulate a high degree of technical knowledge to key stakeholders (external and internal) to enable translation of opportunity into commercial benefit
Strong negotiation and persuasion skills
Resilient, able to work under pressure
Analytical thinking and problem-solving logic
Full language proficiency in French and English
Willing to travel regularly
Commercial awareness – ability to identify opportunities and action
Operating in business-to-business environment
Broader understanding of economic drivers preferred
Success at selling new concepts and products
Ownership of and engagement with continuous self-development
Proven technical competence – understanding of technical concepts and ability to translate for commercial benefit
Thorough knowledge of business process (forecasting, sales reports, presentation skills, supply chain)
Experience in market research (market trends, competition) for the annual budget process
Thorough knowledge of business process (forecasting, sales reports, presentation skills, supply chain)

Legal Statement

"We value the importance of a diverse workforce as a cornerstone of our business success. Our primary focus in selecting the most suitable candidates for our roles is based on their skills, qualifications, and experience. We wholeheartedly embrace the principle of equal opportunity in our employment processes and are committed to eliminating any unlawful discrimination in our hiring practices."